ALR701 - Writing for Brands
Unit details
Year | 2025 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Richie Barker |
Cohort rule: | Nil |
Prerequisite: | Nil |
Corequisite: | Nil |
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1-hour online lecture per week (recordings provided) 1 x 1-hour online seminar per week |
Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
Writing for the promotional industries requires more than formulaic or generic responses. It calls for a deep understanding of the audience and the ability to evaluate and elevate written content to ensure it responds to specific organisational objectives. In this unit, you will engage with theories of persuasion and creativity to build your knowledge and skills as a writer of promotional copy. The importance of clarity and brevity will be highlighted as you respond to tasks that will see you produce written tactics for advertising and public relations projects.
Learning Outcomes
ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
---|---|---|
ULO1 | Evaluate the goals and styles of contemporary advertising and PR writing and apply these to match specific organisational objectives. | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
ULO2 | Evaluate and apply theories of persuasion to produce engaging promotional copy | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
ULO3 | Critically select and apply ideation techniques to the production of promotional industries writing | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
ULO4 | Critically engage with emerging trends in promotional industries writing practice to evaluate, edit and elevate written public relations and advertising tactics | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO5 | Edit and evaluate written public relations tactics | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
---|---|---|---|
Assessment 1: Writing Exercises | 2000 words or equivalent | 40% | Information not yet available |
Assessment 2: Portfolio of Written Tactics | 3000 words or equivalent | 60% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALR701 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
Use the Fee estimator to see course and unit fees applicable to your course and type of place.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.