ALR704 - Reputation Management: Crisis, Risk and Responsibility
Unit details
Year | 2025 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Ross Monaghan |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALR279, ALR604 |
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week |
Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
Crisis, issue, and, reputation management can impact all sectors and industries. The growth of global technology and social media see reputations altered at a rapid pace and issues amplified to reach global audiences. This unit will focus on managing evolving stakeholder expectations whilst dealing with anticipated or unexpected events. Students are presented with the opportunity to critically explore contemporary cases involving celebrities, global organisations and public figures. A range of tools and techniques, including social responsibility, ethical behaviour, proactive and reactive strategies will be introduced to help prepare students to manage this challenging field.
Learning Outcomes
ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
---|---|---|
ULO1 | Understand and apply relevant theory on aspects of reputation management | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO6: Self-management GLO8: Global citizenship |
ULO2 | Understand the impact of issues and crises, how they develop, and, critically analyse responses | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO8: Global citizenship |
ULO3 | Demonstrate analytical skills | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO6: Self-management |
ULO4 | Critical analyse problem solving strategies that seek to manage issues, risk and/or crises | GLO4: Critical thinking GLO5: Problem solving GLO8: Global citizenship |
ULO5 | Demonstrate the capacity to present professional communication documents | GLO2: Communication GLO3: Digital literacy |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
---|---|---|---|
Assessment 1: Report | 2000 words or equivalent | 40% | Week 6 |
Assessment 2: Report | 3000 words or equivalent | 60% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALR704 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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