ALR733 - Advertising Theory and Practice
Unit details
Year | 2025 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Cameron Jenyns |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ALA101 |
Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week |
Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
A carefully considered and research-informed strategy sits behind every successful advertisement. This unit introduces you to advertising planning and explores the challenges and opportunities of contemporary practice. You will examine advertising effectiveness and strategic planning models to enhance your ability to solve the complex communication problems commonly faced by brands. You will also investigate the sociocultural influence of advertising and learn how the industry functions within the marketing communication ecosystem.
Learning Outcomes
ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
---|---|---|
ULO1 | Evaluate and explain the contemporary advertising landscape and its social impact | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO2 | Evaluate and apply advertising research and planning processes to successfully fulfil complex client briefs | GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving |
ULO3 | Analyse and justify media channel suitability for prescribed target audiences and communicate in alignment with industry expectations | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
ULO4 | Apply relevant theory and scholarship to advertising practices | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
---|---|---|---|
Assessment 1: Planning Report | 2000 word or equivalent | 40% | Week 6 |
Assessment 2: Industry-based Project | 3000 word or equivalent | 60% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALR733 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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