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MMM312 - Event Management

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:TBA
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

1 x 2 hour seminar and 1 x 1 hour class

Content

Events  and celebrations are a feature of all societies. They define our lives, culture and community while also delivering  a range of social, economic and environmental outcomes. Businesses, government and community organisations are increasingly engaged in developing and delivering a diverse range of events such as festivals, sporting events, community celebrations, conferences, team building and product launches.


This unit develops students’ knowledge and skills in the design, planning, organisation and operation of events.  It examines the use of a range of management processes in the events industry including project management; operations and logistics;  risk management; financial management; human resources; and strategic marketing. The unit also examines the factors that enable  events to be environmentally sustainable. This unit is practical and emphasises the skills and expertise needed by event managers through a focus on 'hands on' learning.

Assessment

Assessment 1 (Group of 4-6 students) - Project plan report - with each group to cover a particular area of event management (4000 words) - 40%

Assessment 2 (Individual) - Case study Evaluation (1500 words) - 20%,

Examination 2 hours - 40%

Unit Fee Information

Unit fee information available soon

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