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MMS712 - Sport Marketing

Year:

2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Damien Whitburn
Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1.5 hour class, 1 x 1.5 hour seminar per week

Scheduled learning activities - cloud:

Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided)

Content

The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.

 

These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes

ULO1

To identify the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.

GLO1: Discipline-specific knowledge and capabilities

ULO2

To understand the relevance of the marketing function and its place in the role of management.

GLO1: Discipline-specific knowledge and capabilities

ULO3

To assess market factors and develop strategic marketing responses.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO5: Problem solving

ULO4

To examine future applications of sport marketing in the sports industry.

GLO 1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

 

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1: (Individual) – Case study 4000 words 60% Week 6
Assessment 2: (Group – 4 students) - Marketing analysis 4000 words 40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMS712 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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