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2020 unit information
Classes and seminars in Trimester 2, 2020 will be online.
Last updated: 2 June 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1.5 hour class, 1 x 1.5 hour seminar per week
Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided)
The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
ULO1
To identify the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.
ULO2
To understand the relevance of the marketing function and its place in the role of management.
ULO3
To assess market factors and develop strategic marketing responses.
GLO1: Discipline-specific knowledge and capabilitiesGLO2: CommunicationGLO5: Problem solving
ULO4
To examine future applications of sport marketing in the sports industry.
GLO 1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMS712 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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