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2021 unit information
Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.
Thank you for your flexibility and commitment to studying with Deakin in 2021.
Last updated: 4 June 2021
Not offered in 2021
Nil
This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This unit requires students to attend a supervised study tour
Please refer to Study Tour link below for further information:
USA Study Tour
Special enrolment procedure applies.
Enrolment in this program is by application only. Applications for 2021 programs will open on the following dates:
Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Evaluate the key concepts, models and theories upon which the practice of marketing is based
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
ULO2
Apply the fundamental principles involved in managing marketing
GLO5: Problem solving
ULO3
Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1 (Group of 2)
1A: Poster (Business) (Group of 2)
1B: In-class presentation
2000 words
20 minutes
15%
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MPT732 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you:
