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MMS773 - Sport Media and Revenue Generation

Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

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Last updated: 4 June 2021

Enrolment modes:Trimester 2: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Hunter Fujak
Prerequisite:

M709 students:Nil

All other students: MMS712

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including four (4) scheduled online workshops

Content

This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Identify the importance of, and links between, consumers, companies, broadcasters and the professional sport industry

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

ULO2

Apply the principles of revenue, measurement, and production value, to determine the value of sport media assets and sport broadcasting relationships

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO3

Synthesize, appraise and critically assess the relative valuations of media assets and delivery systems from multiple sport organisation perspectives

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)		 Indicative due week 
Assessment 1: (Individual) Report (Analytical) 2000 words 40% Week 6

Assessment 2: (Individual) Report (Analytical)

 4000 words 60% Information not yet available.

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMS773 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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