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2021 unit information
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Last updated: 4 June 2021
MMK736
Nil
MBA704/MBR704/MBT704 or MBA720/MBT720 or MPK732/MPT732
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 3 hour seminar (livestreamed with recordings provided) per week
This unit is available in study tour mode. Click here for more information.
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.
GLO1: Discipline-specific knowledge and capabilitiesGLO8: Global citizenship
ULO2
Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date.
GLO1: Discipline-specific knowledge and capabilitiesGLO3: Digital literacyGLO8: Global citizenship
ULO3
Develop appropriate marketing strategies for global operations within the context of a dynamic global environment.
GLO1: Discipline-specific knowledge and capabilitiesGLO5: Problem solving
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirements: achieve at least 50% of the marks available on the examination.
The texts and reading list for the unit can be found on the University Library via the link below: MPK736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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