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2022 unit information
Nil
MBA704/MBR704 or MBA720 or MPK732/MPT732
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
11 x 3 hour class/seminar weekly (livestreamed with recordings provided)
Services represent an important and growing contribution to most economies in the world. Moreover, it might surprise you that even historically goods-dominant organisations are increasingly morphing into service organisations. As service organisations currently employ around 80 per cent of all Australian workers, it is highly likely that you will work for a service organisation at some time during your career.
Service organisations differ in many important respects from goods-based organisations, requiring a distinctive approach to planning and implementing marketing strategy. As such, this unit builds on Marketing Management by providing an understanding of the challenges inherent in marketing and delivering service excellence and gives you theoretically grounded tools and strategies to practically address these challenges.
Design and present marketing strategies that overcome the challenges associated with the generic differences between goods and services
GLO1: Discipline-specific knowledge and capabilities
GLO2:Communication GLO4: Critical thinking
ULO2
Critically evaluate the conceptual and theoretical foundations of the services marketing discipline
GLO2: Communication GLO4: Critical thinking
ULO3
Evaluate different options for the marketing and management of real-world service organisations using theoretically grounded approaches
ULO4
Articulate and justify service industry relevant skills
GLO3: Digital Literacy
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1: (Individual)
Digital badges
Reflection
approx. 10 hours
500 words
15%
5%
Week 7
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMK751 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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