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2022 unit information
Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.
Last updated: 4 March 2022
Nil
ALC202 and ALC314
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar per week
1 x 2-hour online seminar per week
This unit traces the influence of historical patterns on contemporary advertising and promotional cultures to provide a distinctive means of analysing the construction of consumer identities and brand-based communities. Particular attention is given to the problems and potentialities of the attention economy in the rapidly changing context of our contemporary digital screen media culture. Students will investigate real-world industry practices and processes. Highlighting that advertising requires many of the skills underpinning related media industries, including journalism, public relations, marketing, and media arts, the unit reveals how the new promotional cultures and entertainment economies undermine distinctions between previously separate industries and necessitate the rise of the 'media professional'.
Critically examine and integrate theoretical perspectives in relation to the advertising industry and related contexts
GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking
Understand, analyse, and critique professional practices in the context of globalised consumer culture, with particular emphasis on identity formation and ethics
GLO8: Global citizenship
Demonstrate an advanced level of media literacy and creativity through engagement with advertising processes and practices
GLO3: Digital literacy
Apply high level communication skills in analysing advertisements and applying knowledge in practical and creative ways
GLO2: Communication
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
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