Course search
2022 unit information
Nil
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1 hour class (livestreamed with recordings provided) per week + 2 hour seminar weekly
1 x 1 hour class (livestreamed with recordings provided) + 2 hour seminar online weekly (livestreamed with recordings provided) per week
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
ULO1
Identify the principles and practices of marketing management in a complex and dynamic environment
GLO1: Discipline-specific knowledge and capabilitiesGLO8: Global Citizenship
ULO2
Develop, justify and apply marketing solutions to real-world [authentic] problems.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical ThinkingGLO8: Global Citizenship
ULO3
Source, synthesise, and cite relevant marketing, theoretical and empirical literature
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement:
Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 1.
The texts and reading list for the unit can be found on the University Library via the link below: MMK101 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you:
