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MPM703 - Business Strategy and Analysis

Year:	2022 unit information
Enrolment modes:	Trimester 1: Burwood (Melbourne), Online
Credit point(s):	1
EFTSL value:	0.125
Previously coded as:	MDM703
Unit Chair:	Trimester 1: Alfred Presbitero
Prerequisite:	M751 students: Must have completed MPM731, MPM732, MMH733 and MIS770. All other students: Must have completed any six postgraduate units.
Corequisite:	Nil
Incompatible with:	MBA701, MBA707, MBR701, MPM706, MPR706
Typical study commitment:	Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Scheduled learning activities - campus:	1 x 3 hour class per week
Scheduled learning activities - cloud:	Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars.

Content

This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.

ULO	These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can:	Deakin Graduate Learning Outcomes
ULO1	Analyse systematically the internal and external business environments of a firm to inform managerial and business decisions	GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO2	Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts	GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving
ULO3	Recommend relevant and sustainable strategic business decisions in addressing various business issues	GLO5: Problem solving
ULO4	Contribute to building a cohesive and productive team with effective business skills	GLO7: Teamwork
ULO5	Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations	GLO2: Communication

Assessment Description	Student output	Grading and weighting (% total mark for unit)	Indicative due week
Assessment 1: (Individual) Report (Business)	2000 words	20%	Week 6
Assessment 2: (Group of 3) Group Project: Part A: Business Management Report Part B: In-class presentation Part C: Individual reflection	Part A: 3000 words Part B: 10 minutes Part C: 500 words	Part A:15% Part B: 10% Part C: 5%	Week 10
Examination (Closed Book)	2 hours	50%	Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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