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MMM906 - Qualitative Research Methods


2023 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne)
Trimester 2: Burwood (Melbourne)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Melissa Parris
Trimester 2: Melissa Parris


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

This research unit involves a minimum of 33 hours supervised contact per trimester.


This unit provides students with the requisite knowledge and skills in qualitative research methods to enable them to design and execute a qualitative research design as part of the research project. Students also develop skills to critically evaluate qualitative research undertaken by others. The unit includes the following topics: how to develop a research area and design the research project, along with a discussion of different available qualitative research methods.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Critically evaluate different qualitative research methods and their underpinning research paradigms.

GLO1: Discipline-specific knowledge and capabilities


Evaluate and critically analyse a range of qualitative methods of data collection and analysis.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking


Use online resources to find and identify materials relevant to the unit content.

GLO3: Digital literacy


Communicate clear and persuasive arguments in relation to the use of qualitative research methods across a range of business disciplines.

GLO2: Communication
GLO4: Critical thinking


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Individual) Report (Research) 2500 words 25% Week 5

Assessment 2: (Individual) Written Self-reflection  

2500 words 25% Week 9

Assessment 3: (Individual) Report (Research) 

5000 words 50% End of unit assessment period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMM906 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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