ALR701 - Public Relations Writing and Tactics
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
1 x 2 hour Seminar per week
Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.
Planning and writing, 50%, 2500 words
Folio of written tactics, 50%, 2500 words