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MMK368 - Business Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

N McClaren

Prerequisite:

MMK277 or MMK101

Corequisite:

For students commencing courses M300, M307, D301, D313, D317, D321, D322, D325, D338, D366 or D388 from Trimester 1 2016 must pass MAA103, MAE101, MAF101, MIS171, MLC101, MMK101, MMM132, MWL101

Incompatible with: Nil
Contact hours:

Campus: 1 x 2 hour class and 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Assessment 1 - Written assignment 1 (1500 - 2000 words) - 20%

Assessment 2 - Written assignment 2 (3500 - 4000 words) - 40%

Examination (2 hours) - 40%

Hurdle requirement: achieve at least 50% of the marks available on the examination

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