Course search
2022 unit information
MMK380
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Trimester 2: 1 x 1.5 hour class + 1 x 1.5 hour seminar per weekTrimester 3: Weeks 1-5: 2 x 1.5 hour classes (pre-recorded provided) + 2 x 1.5 hour seminar per weekWeek 6: 1 x 1.5 hour class (pre-recorded provided) and 1 x 1.5 hour seminar.
Trimester 2: 1 x 1.5 hour class (recording provided) + 1 X 1.5 hour online seminar (livestreamed with recordings provided) per week
Trimester 3: Weeks 1-5: 2 x 1.5 hour classes (pre-recorded provided) + 2 x 1.5 hour seminar per week (livestreamed with recordings provided)Week 6: 1 x 1.5 hour class (pre-recorded provided) and 1 x 1.5 hour seminar (livestreamed with recordings provided)
In today’s competitive world, a key to success is building a strong sustainable brand. This involves creating an identity for your brand by developing a captivating, positive and enduring brand image of your company, product or service. This distinguishes your brand from competitors and creates an emotional connection with your customers and other stakeholders. The brand reflects the entity’s essence, history and values, as well as its future direction. Branding is not isolated to the business world; it is fundamental in your personal development. Personal branding helps create a personality and professional identity that distinguishes you from others. This is an important attribute as you begin and progress along your career and life journey. This unit is designed to allow students to explore and apply fundamental brand management and marketing theories, frameworks and applications to different personal and corporate, product and service contexts.
Explain the role of branding in business contexts using relevant marketing and branding theories and frameworks
GLO1: Discipline-specific knowledge and capabilities
ULO2
Reflect on how brand theories and frameworks can be effectively leveraged to inform professional brand identity and career development
GLO1: Discipline-specific knowledge and capabilitiesGLO6: Self-management
ULO3
Translate a brand strategy into recommendations for marketing activities
GLO1: Discipline-specific knowledge and capabilitiesGLO2: Communication
ULO4
Evaluate the strategic role of brands in contributing to business and society
GLO8: Global citizenship
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
24 hours maximum/2000 words
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: achieve at least 50% of the marks available on the examination.
The texts and reading list for the unit can be found on the University Library via the link below: MMK280 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Click on the fee link below which describes you: