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2022 unit information
Nil
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1.5 hour class, 1 x 1.5 hour seminar per week
Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided)
The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.
Explain the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management
ULO2
Contextualise, identify, and analyse market factors to create strategic sport marketing solutions
GLO1: Discipline-specific knowledge and capabilitiesGLO5: Problem solving
ULO3
Communicate complex analyses of issues facing sport organisations, identifying potential outcomes and justifying recommendations
GLO1: Discipline-specific knowledge and capabilitiesGLO2: Communication
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 2: (Group – 4 students)Part A: ReportPart B: Presentation
Part A: 4000 wordsPart B: 10 minutes
Part A: 25%Part B: 25%
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMS712 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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