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2021 unit information
Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.
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Last updated: 4 June 2021
Nil
Two units: ALA201 and ALA203
Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour weekly seminar
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)
Availability to Mac Labs for campus students required
This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.
The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.
GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO6: Self-management
Model professional presentation and client relationship skills as part of a real-world advertising project
GLO5: Problem solving
Fulfil the planning, scheduling, concept development and production tasks required of a comprehensive advertising campaign proposal
GLO7: Teamwork
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
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