Unit search

Search results

ALC302 - Digital Media Entrepreneurship

Year:

2022 unit information

Important Update:

Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates.

Last updated: 4 March 2022

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):2
EFTSL value:0.250
Unit Chair:Trimester 2: Emily Wade
Cohort rule:

Students must be enrolled in course A333 or D354

Prerequisite:

ALM201

Corequisite:

Nil

Incompatible with:

Nil

Typical study commitment:

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11)

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including 2-hour scheduled online workshop

Content

This capstone unit provides Bachelor of Communication (Digital Media) students with an opportunity to explore and experience the ways in which a practitioner operates in a particular media industry (such as television, film, gaming, digital media, etc.). Students examine current industry processes and funding models (with particular attention given to crowd funding), developing a major project in a particular area of interest. In doing so, students obtain hands-on experience in researching, designing and producing material for a hypothetical project in a way that mirrors how contemporary media industries operate, honing key skills that are crucial for jobs in the media industries of the future.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Apply broad understanding of global/local media industries, practices, processes, and ethical issues learnt throughout the degree

GLO1: Discipline-specific knowledge and capabilities

ULO2

Critically examine and apply in practical ways Media-related scholarship and debates in relation to real-world Media scenarios and problems

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

ULO3

Demonstrate high-level communication skills in delivering complex information across multiple modes to diverse audiences, and in delivering appropriate and considered peer review feedback to other students' projects online

GLO2: Communication

ULO4

Utilise digital media to a professional standard in developing and pitching ideas in different contexts

GLO3: Digital literacy

ULO5

Work as an effective member of a team using online means to plan, contribute to, and edit a Social Enterprise Plan to a professional standard.

GLO7: Teamwork

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Project proposal and pitch development 4000 words
or equivalent
50% Information not yet available
Assessment 2 - Social media plan and project funding design 4000 words
or equivalent
50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

Click on the fee link below which describes you: