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2024 unit information
Nil
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
1 x 1 hour online lecture per week1 x 2 hour on-campus seminar per week
1 x 1 hour online lecture per week1 x 2 hour online seminar per week
This unit examines theoretical and practical aspects of health communication and marketing such as audience segmentation, message development and delivery, approaches to mass media, development of visual and written materials, use of shock tactics. Students will critically examine controversial and sensitive campaigns, as well as 'health promotion disasters'. Students will explore social media as a vehicle for designing and implementing campaigns, presentations and messages. Topics include: functional and strategic communication skills and strategies; communication and behaviour change theories; understanding and working with the media; developing media releases; social media and health; social marketing; conducting controversial or sensitive campaigns; conducting low budget campaigns in the community; cultural appropriateness and sensitivity; working with CALD groups; global contexts; engaging the community; the role of communication strategies (e.g. advocacy, networking, building partnerships and building capacity) in promoting health.
Understand the theoretical underpinnings of communication within a health context.
GLO1: Discipline-specific knowledge and capabilities
ULO2
Explore and critically review a range of local and overseas health communication campaigns and health education programs.
GLO4: Critical thinkingGLO8: Global citizenship
ULO3
Develop resources suited for distribution through print and social media.
GLO3: Digital literacy
ULO4
Demonstrate capacity to effectively communicate with others through team collaboration and oral presentations.
GLO2: CommunicationGLO7: Teamwork
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: HSH208 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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