MPK736 - International Marketing
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Not offered in 2023. |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | MBA704/MBR704/MBT704 or MBA720/MBT720 or MPK732/MPT732 |
| Incompatible with: | MPT736 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 3 hour seminar (livestreamed with recordings provided) per week |
| Scheduled learning activities - online: | 1 x 3 hour seminar (livestreamed with recordings provided) per week |
Note:This unit is available in study tour mode. Click here for more information. | |
Content
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Evaluate the major environment trends, business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Analyse international markets and support international marketing strategy development using a diversity of information sources, which are relevant and up to date. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Develop appropriate marketing strategies for global operations within the context of a dynamic global environment. | GLO1: Discipline-specific knowledge and capabilities |
Assessment
Trimester 2:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Problem Based Written Assignment | 1000 words | 10% | Week 5 |
| Assessment 2: (Individual) Business Report | 2500 words | 30% | Week 9 |
| End-of-unit assessment task: Written response test | 2000 words | 60% | End-of-unit assessment period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPK736 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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