MPM703 - Business Strategy and Analysis
Unit details
Year: | 2021 unit information |
---|---|
Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Previously coded as: | MDM703 |
Unit Chair: | Trimester 1: Rakesh Pati |
Prerequisite: | M751 students: Must have completed MPM731, MPM732, MMH733 and MIS770. All other students: Must have completed any six postgraduate units. |
Corequisite: | Nil |
Incompatible with: | MBA701, MBA707, MBR701, MPM706, MPR706 |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 3 hour class per week |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars. |
Content
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
---|---|---|
ULO1 | Analyse systematically the internal and external business environments of a firm to inform managerial and business decisions | GL01: Discipline-specific knowledge and capabilities GLO5: Problem solving |
ULO2 | Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts | GL01: Discipline-specific knowledge and capabilities GLO5: Problem solving |
ULO3 | Recommend relevant and sustainable strategic business decisions in addressing various business issues | GLO5: Problem solving |
ULO4 | Contribute to building a cohesive and productive team with effective business skills | GLO7: Teamwork |
ULO5 | Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations | GLO2: Communication |
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
Assessment 1 (Individual)- Report (Business) | 2000 words | 20% | Week 6 |
Assessment 2 - | 3A: 3000 words 3B: 10 minutes 3C: 500 words | 3A:15% 3B: 10% 3C: 5% | Information not yet available. |
Closed book examination | 2 hours | 50% | Exam period. |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Click on the fee link below which describes you: