MPT732 - Marketing Management (Tour)
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2 Study Tour |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Paul Harrison |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPK732, MPR732 |
| Typical study commitment: | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| In-person attendance requirements: | The tour involves a compulsory online pre-departure orientation session. The MBT704 (combined with MPT732) tour is designed as a collaborative and independent guided learning experience with activities in multiple, international settings, held over ten days. There will be approximately 30 hours dedicated to actively engaging in learning and assessment activities. There are in-tour and post-tour assessment tasks to be completed which relate to the international experience. In addition, there is an experiential learning component of approximately 20 hours where students undertake a combination of company site and business institution visits; and cultural experiences relevant to the destination. The program is designed to be interactive, collaborative and reflective. The international experience will provide students with a greater understanding of how the business and cultural environment impacts on business and management decision making and how these insights can be transferred across international boundaries. |
Note:Faculty-led Study Tours are by application only and have limited places available. Visit the Business and law study abroad website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. | |
Content
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Evaluate the key concepts, models and theories upon which the practice of marketing is based. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Apply the fundamental principles involved in managing marketing. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions. | GLO4: Critical thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Group of 2) 1A: Poster (Business) (Group of 2) 1B: In-class presentation (Group of 2) | 1A:1000 words 1B: 10 minutes | 1A: 20% 1B: 20% | 1A: Information not yet available |
| Assessment 2: (Individual) Written Reflection | 1000 words | 20% | Information not yet available |
| Assessment 3: (Individual) Case Study Report (Analytical) | 3000 words | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPT732 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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