Master of Business (Sport Management)

2024 Deakin University Handbook

Year	2024 course information
Award granted	Master of Business (Sport Management)
Deakin course code	M748
Faculty	Faculty of Business and Law
Campus	Offered at Burwood (Melbourne)
Online	Yes
Duration	Depending on your professional experience and previous qualifications, the Master of Business (Sport Management) is typically 1, 1.5 or 2 years duration. 1 year full-time (2 years part-time) - 8 credit points 1.5 years full-time (3 years part-time) - 12 credit points 2 years full-time (4 years part-time) - 16 credit points Deakin courses can also be studied part-time over a longer period.
Course Map - enrolment planning tool	This course map is for new students commencing from Trimester 1 2024. This course map is for new students commencing from Trimester 2 2024. Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.
CRICOS course code	078035M Burwood (Melbourne)
Australian Qualifications Framework (AQF) recognition	The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9

Course sub-headings

Course overview

Study at a top 3 business school in Victoria^* and be ready for a leadership role in the sport industry. Deakin’s Master of Business (Sport Management) is Australia’s leading postgraduate sport management course that will give you the practical skills and knowledge to lead at elite, semi-elite or recreational levels.

Learn from industry experts and benefit from our partnerships with organisations such as the Geelong Football Club, Melbourne Vixens and Melbourne Boomers. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing and promotions, governance and management, facilities and events, as well as participation development.

Are you ready to develop the business skills needed to lead in this multi-billion dollar industry?

With one of strongest sporting sectors in the world, Australians take the business of sport seriously. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. Ranked 7th in the world^{^} for sport-related education, Deakin will prepare you to be a leader in this exciting industry.

The Master of Business (Sport Management) has a real-world, hands-on learning focus to enable you to build workplace resilience and career success. Our sport management work-integrated learning opportunities help you combine the concepts you learn with workplace practice, integrating your knowledge as you connect and network with industry professionals.

You’ll have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements and study abroad programs – both face-to-face and virtual. You’ll experience a new culture or workplace while enriching your learning and gaining credit towards your degree.

With options to study at our Melbourne Burwood Campus or online, you can tailor your study experience to fit your commitments. If you choose to study on campus, you will have a home advantage of being in Melbourne – one of the sport capitals of the world and home to many major sporting events like the Grand Prix, Melbourne Cup and Australian Open. Our location opens the door to potential industry experience at Melbourne’s sports precinct – with opportunities to visit, work or volunteer at the Melbourne Cricket Ground (MCG), Melbourne Park, AAMI Park or the National Sports Museum.

_{*AFR BOSS Best Business Schools 2023}

_{^QS World University Subject Rankings 2023}

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide

Career opportunities

Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation and leisure.

The roles you could be aiming to build on, or apply for, include:

sport club/league operations manager
sport development/engagement officer
sport business analyst or consultant
sport marketing and promotions manager
sport facilities and events manager
commercial partnership and sponsorship manager
competitions and event operations coordinator
professional players’ agent
public relations and social media manager
sport and recreation officer within local, state or federal government.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Alternative exits

Graduate Certificate of Business (Sport Management) (M518)

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Graduate Learning Outcome	Course Learning Outcome
Discipline specific knowledge and capabilities	Develop a comprehensive understanding of the elements of management that are unique to the sport business through analysis and application of theory from business and allied disciplines in order to provide effective management and leadership in sport organisation
Communication	Develop advanced written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings
Digital literacy	Select and use appropriate digital technologies to manage and disseminate relevant information to stakeholders in the sport industry
Critical thinking	Demonstrate a specialised set of high order cognitive and technical skills including critical analysis and problem solving skills for managing in the sport industry
Problem solving	Identify and address issues, create high quality solutions towards commercial and social improvements and implement efficient strategic and operational outcomes in the sport industry
Self management	Demonstrate advanced skills to work independently and take responsibility for continuing professional development
Teamwork	Work with others to contribute to collaborative outcomes and be able to take on roles towards demonstration of leadership within the sport industry
Global citizenship	Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural) in the sport industry

Course rules

The Master of Business (Sport Management) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) – your professional experience and previous qualifications – which can save you time and money.

For students undertaking 16 credit points, you study 10 credit points of core units and 6 credit points of open elective units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Electives may be selected from any postgraduate units offered by the University including stackable short courses (0.5cp microcredentials), subject to eligibility.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001

Academic Integrity Module

Core units

MPA702

Financial Interpretation

MPT781/MPE781

Economics for Managers ^{^}

MMS711

Introduction to the Sport Industry

MMS714

The Sport Workplace

MMS712

Sport Marketing

MMS704

Sport Ethics and Integrity

MLC710

Sport and the Law

MMS702

Fan and Participant Engagement

MMS703

Sport Governance

MMS736

Strategic Management ^(Capstone)

^{^} MPT code denotes Study Tour version of the unit

Open electives

Plus 6 credit points of general postgraduate open elective units including up to 4 credit points of Deakin stackable short courses (0.5cp microcredentials).

Recommended Sport Management elective units:

MMS706

Sport Business Analytics

MMS713

Sport Policy and Development

MMS773

Sport Media and Broadcasting

MMS774

Sport Events and Venue Operations

MMS776

Sport Industry Experience

Stackable short courses

Mix and match Deakin stackable short courses (0.5 cp microcredentials) to earn up to 4 credit point(s) of open electives, subject to eligibility. Any stacking must add up to a whole number to be used for credit. See more information on Deakin stackable short course options.

Other course information

Course duration

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Contact Student Central

Other learning experiences

This course includes the option of other learning experiences including residential and study tour units.

Research and research-related study

Research-related learning tasks are embedded across units where student achievement is demonstrated in specific assessment tasks.