Deakin backs Melbourne Boomers as naming rights partner

Media release

17 November 2023

Deakin University will continue as the naming rights partner of the Deakin Melbourne Boomers for another two years in a move that underscores the University’s commitment to women’s sport.

Deakin has been the naming rights partner of the team since 2015, and the decade-long partnership has provided exciting internship opportunities for students with the WNBL Club.

Deakin Vice-Chancellor Professor Iain Martin said women's sport had made great strides in recent years, with women's leagues established in traditionally male-dominated sports and Australian female athletes performing strongly on the world stage.

"Our partnership with the Deakin Melbourne Boomers sits at the nexus of education and sport," Professor Martin said.

"Deakin boasts the number one sports science school in the world, and we are committed to supporting our students and female athletes to achieve their potential.

"The Deakin Melbourne Boomers are a formidable force both on and off the court, drawing record-breaking crowds to games and acting as role models for the younger generation.

"In partnering with the team, Deakin has aligned itself with an organisation as devoted and passionate about inspiring female athletes and students as we are.

"The Deakin Melbourne Boomers are among the best in the game, and our students are valued for having studied and worked with the best in their field."

Deakin Melbourne Boomers Executive Chair Tony Hallam said women's sport needed authentic supporters such as Deakin to ensure the necessary funding and investment is available to fuel future growth.

"Our organisation strives to make a difference for women through basketball, and Deakin has worked side-by-side with us on this purpose for the best part of a decade. It is with both appreciation and pride that we announce this extension to 2026," Mr Hallam said.

"The partnership is deep and wide in its impact across both our organisations, including Deakin students undertaking a wide range of placements at our club as part of their progressive, real-world learning. Many of them have made significant contributions to our organisation and, in turn, to women’s sport in Australia."

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