ADV206 - Iconography and Type

Year:

2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waterfront (Geelong)
Credit point(s): 1
Previously coded as: ADD202
EFTSL value: 0.125
Cohort rule:

Nil

Prerequisite:

Must have passed 4 units in (ADD101, ADD102, ADD103, ADD104, ADV101, ADV102, ADA101, ADA102, ACF107, SIT120, SIT124, ACI102, ACG103, ACG102)

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Content

Design is a business. Strategic design is thinking about design from the perspective of an organisation to determine what to do, why to do it and how to substantiate it. Many times the ideas an organisation may want to pursue may not be the best option and other options can be considered.

This unit will investigate concepts of strategic design, understanding strategy is tied closely to innovation. After informing direction through research of theories and practice, exploring existing strategies and innovative concepts, students will be required to launch, rebuild or reinvigorate a product, app or brand and sell this idea to others. Taking a multi-discipline approach to problem solving, the final assessment will be an innovative presentation or pitch demonstrating the strategic approach to problem solving.

Unit Fee Information

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