ADV206 - Iconography and Type

Year:

2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waterfront (Geelong)
Credit point(s): 1
Previously coded as: ADD202
EFTSL value: 0.125
Cohort rule:

Nil

Prerequisite:

Must have passed 4 units in (ADD101, ADD102, ADD103, ADD104, ADV101, ADV102, ADA101, ADA102, ACF107, SIT120, SIT124, ACI102, ACG103, ACG102)

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Content

The importance of understanding type and icons as methods of communication is vital for designs to be successful and appeal to varied target audiences across a range of media. Iconography communicates direction and information using visual signs and symbols that crosses language barriers and allows for simple instructions to be made and followed and well as express emotions. The careful pairing of fonts with icons and considered typographic hierarchy allows designers to provide directions to viewers and information to be read as intended to ensure instructions are clear.


This unit will examine methods of instructional communication using typography and iconography to inform best practice. Students will then learn to develop their own set of visual instructions to inform and communicate messages to target audiences.

Unit Fee Information

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