ALR212 - Public Relations Projects

Year:

2023 unit information

Enrolment modes:

Commencing 2024

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Any two ALR coded units

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour weekly seminar

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities.

Content

What is public relations? You may be surprised to learn that it can be a difficult term to define. Whether you ask practitioners or members of the public, you’ll encounter differing perspectives about public relations, its purpose, and its impact. Typically, public relations is defined either as a strategic management function or as a marketing communication tool. Both are true, but they are a short-hand way to summarise the field and they don’t shed light on how public relations is practiced in different organisations and in different sectors. Contemporary public relations is best understood as an umbrella term.

This unit will help build your understanding of the scope of public relations and why it is such an important area of practice with diverse career pathways. You will have the opportunity to investigate specialist areas of public relations that interest you most as you examine how they inform public relations roles in organisations big and small located in the corporate sector, the government sector, or the not-forprofit sector.

 

 

Unit Fee Information

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