ALR279 - Public Relations Management
2021 unit information
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
One unit from: ALR103, ALR104, ALR276
ALC279, ALR479, ALR604
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 2-hour seminar per week
|Scheduled learning activities - cloud (online)||
Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hours per week equivalence)
This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access.
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Unit Fee Information
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