ALR383 - Lobbying, Advocacy and Public Opinion


2021 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:



Any second level ALR unit



Incompatible with:

ALC381, ALR381, ALR481, ALR681

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1-hour class per week; 1 x 2-hour seminar per week 

Scheduled learning activities - cloud (online)

1 x 1-hour class per week (recording via CloudDeakin)

Online collaborative learning activities x 2-hours per week (equivalent)


Students in this unit should have access to a computer linked to the internet and should be able to load software from Deakin's Software Library

*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


The public interest, which is sometimes quoted in professional codes of public relations practice and conduct, is a cliché and a myth; in fact, the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate in order to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes. So this unit examines the ways in which public relations and communication professionals working within third sector, business and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.

Unit Fee Information

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