MBR704 - Marketing, Positioning and Consumers (Residential)


2021 unit information

Enrolment modes:

Not offered in 2021

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

For students enrolled in M701, M501, M601, M703, M738, D713, H702



Corequisite: Nil
Incompatible with: MBA704, MBA720, MBT720, MPK732, MPR732, MPT732
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements

This unit requires students to attend six days of intensive study at Waurn Ponds Estate, Geelong.

Dates: to be advised.


Conference fees for residential units are in addition to the tuition fee and vary depending on the type of accommodation chosen. For further information please visit the Intensive Units webpage.


This unit covers the three main domains of marketing activity: marketing activities, positioning strategies and an understanding of the consumer. It blends foundational marketing concepts with emerging phenomena around digital and social media, analytics and big data. Important digital literacy, communication and problem-solving skills are emphasised.

Unit Fee Information

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