MIS312 - Social Media and Mobile Strategies
2020 unit information
Not offered in 2020.
|Previously coded as:||MSC349|
MIS201 for students enrolled in M305, M340, D320 and D366
For all other students: NIL
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 3 hour class per week
|Scheduled learning activities - cloud (online)||11 x 3 hour class (recordings provided) + 3 x 1 hour online seminar|
This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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