MMS715 - Sport Promotions and Public Relations

Year:

2020 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite: MMS712
Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1.5 hour class, 1 x 1.5 hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning including 1 x 1.5 hour class, 1 x 1.5 hour seminar per week (recordings provided)

Content

The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.

Unit Fee Information

Click on the fee link below which describes you:

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