MPK701 - Research Design and Analysis
2021 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 3 hour seminar (recordings provided) per week
|Scheduled learning activities - cloud (online)||
1 x 3 hour seminar (recordings provided) per week + 4 x 2 hour online seminar (livestreamed with recordings provided) per trimester
The unit will develop students' knowledge of the scope of research in business, together with the processes and techniques used in business research. Specific topics include an introduction to research in business, problem definition, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, the development of business models, reporting and presentation of results. Applications of business research concepts in various business areas such as strategic management, marketing management, human resources management and other business disciplines will also be discussed.
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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