MPK704 - Sustainable Environmental Marketing
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Not offered in 2024. |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPT704 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - online | 1 x 4 hour seminar (livestreamed with recordings provided) each day of the teaching intensive as per the day and dates provided |
| In-person attendance requirements | * Burwood (Melbourne) Trimester 3 offering: Unit is taught face to face intensively in blocks during the trimester; that is, classes are not held on a weekly basis. Attendance is required at each extended hour seminar. For students enrolled in this offering, attendance is required at the following seminars between 10.00am and 2.00pm each day (livestreamed with recordings provided. |
Content
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration, and the economic and cultural dynamics of different international markets.
Unit Fee Information
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