MPK704 - Sustainable Environmental Marketing
| Year: | 2019 unit information |
|---|---|
| Enrolment modes: | Trimester 3: Burwood (Melbourne) Intensive, Cloud (online) |
| Credit point(s): | 1 |
| Previously coded as: | MPM704 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPT704 |
| Scheduled learning activities - cloud (online) | 1 x 4 hour seminar (livestreamed with recordings provided) each day of the teaching intensive as per the day and dates provided |
| In-person attendance requirements | Burwood (Melbourne) Intensive offering: Unit is taught face to face intensively in blocks during the trimester; that is, classes are not held on a weekly basis. Attendance is required at each extended hour seminar. For students enrolled in intensive mode, attendance is required at the following seminars between 10.00am and 2.00pm each day (livestreamed with recordings provided):
|
Content
Sustainable Environmental Marketing is designed to give students an integrated understanding of environmental sustainability issues as they relate to business management. The unit will provide managers with a conceptual framework for analysing and developing a strategic response to environmental issues and an understanding of the potential business case for sustainability. An integrated overview of human, business and ecological sustainability is presented during the course. Students will address a series of environmental issues and analyse case studies. A problem-based learning approach will guide students to examine critically current business principles and practices as they relate to environmental sustainability.
Assessment
Assessment 1 (Individual) Essay (1500) words 15%
Assessment 2 (Individual) Environmental Sustainability (document) audit report (2500 words) 25%
Examination (2 hours) 60%
Hurdle requirement
Hurdle requirement: Submit all assessment tasks, and achieve at least 50% of the available marks for assignment 1 and assignment 2 combined and achieve at least 50% of the marks available on the examination
Unit Fee Information
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