MPK736 - International Marketing


2023 unit information

Enrolment modes:

Not offered in 2023.

Credit point(s): 1
EFTSL value: 0.125



MBA704/MBR704/MBT704 or MBA720/MBT720 or MPK732/MPT732

Incompatible with: MPT736
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 3 hour seminar (livestreamed with recordings provided) per week  

Scheduled learning activities - cloud (online)

1 x 3 hour seminar (livestreamed with recordings provided) per week


This unit is available in study tour mode. Click here for more information.


The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.

Unit Fee Information

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