MPK736 - International Marketing

Year:

2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
Previously coded as: MMK736
EFTSL value: 0.125
Prerequisite: Nil
Corequisite:

MBA704/MBR704/MBT704 or MBA720/MBT720 or MPK732/MPT732

Incompatible with: MPT736
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 3 hour seminar (livestreamed with recordings provided) per week  

Scheduled learning activities - cloud (online)

1 x 3 hour seminar (livestreamed with recordings provided) per week

Note:

This unit is available in study tour mode. Click here for more information.

Content

The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.

Hurdle requirement

Hurdle requirements: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination. 

Unit Fee Information

Click on the fee link below which describes you:

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