MPT732 - Marketing Management (Tour)
2021 unit information
Not offered in 2021
This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|In-person attendance requirements||
This unit requires students to attend a supervised study tour
Please refer to Study Tour link below for further information:
Special enrolment procedure applies.
Enrolment in this program is by application only. Applications for 2021 programs will open on the following dates:
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Unit Fee Information
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