MPT732 - Marketing Management (Tour)

Year:

2023 unit information

Enrolment modes:

Trimester 2 Study Tour

EFTSL value: 0.125
Prerequisite:

Nil

Corequisite: Nil
Incompatible with:

MPK732, MPR732

Study commitment

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements

This unit requires students to attend a supervised study tour

Note:

Business & Law International Study Tours are by application only and quotas may apply.

Please visit the website for further information and how to apply.

Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. Please use your Deakin email and state your student ID in all correspondence.

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Unit Fee Information

Click on the fee link below which describes you: