MPT732 - Marketing Management (Tour)

Year:

2022 unit information
Enrolment modes:

Trimester 3 Study Tour
EFTSL value: 0.125
Prerequisite:

Nil
Corequisite: Nil
Incompatible with:

MPK732, MPR732
Study commitment

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
In-person attendance requirements

This unit requires students to attend a supervised study tour
Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2022 programs will open on the following dates:

  • T2 2022 programs – Dates to be advised
  • T3 2022 programs – Dates to be advised

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Unit Fee Information

Click on the fee link below which describes you: