MPT732 - Marketing Management (Tour)
| Year: | 2020 unit information |
|---|---|
| Enrolment modes: | Not offered in 2020 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPK732, MPR732 |
| Study commitment | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| In-person attendance requirements | This unit requires students to attend a supervised study tour |
| Note: | Please refer to Study Tour link below for further information: Special enrolment procedure applies. Enrolment in this program is by application only. Applications for 2019 programs will open on the following dates:
Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here. |
Content
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Unit Fee Information
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