MPT732 - Marketing Management (Tour)
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2 Study Tour |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPK732, MPR732 |
| Study commitment | This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| In-person attendance requirements | This unit requires students to attend a supervised study tour |
| Note: | Business & Law International Study Tours are by application only and quotas may apply. Please visit the website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. Please use your Deakin email and state your student ID in all correspondence. |
Content
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Unit Fee Information
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