MPT736 - International Marketing


2022 unit information

Enrolment modes:

Trimester 3 Study Tour

EFTSL value: 0.125



MBA704/MBR704 or MBA720 or MPK732/MPT732

Incompatible with: MPK736
Study commitment

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements

This unit requires students to attend a supervised study tour


Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2022 programs will open on the following dates:

  • T2 2022 programs – Dates to be advised
  • T3 2022 programs – Dates to be advised

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.


International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

Unit Fee Information

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