Department of Marketing

Marketing for a sustainable future

The Department of Marketing applies social, psychological and data science methodologies to transformative issues such as healthy and sustainable consumption. Our courses embrace the future of marketing enabled by new technologies.

Our courses

Our curriculum is informed by cutting-edge research and practice. You'll enjoy hands-on experience, including industry-focused problem-solving – making it easier to transition into the workforce.

Our undergraduate courses are developed with industry, plus you’ll enjoy practical experience and networking opportunities. Or take your marketing skills to the next level with a postgraduate degree.

Explore our courses

Research specialisations

The areas where we are developing our research strengths include:

  • social and transformative marketing
  • marketing and public policy
  • services marketing
  • marketing communication
  • marketing strategy
  • marketing/business education
  • customer analytics and modelling.

Apply for a Masters by Research

Interested in research-level study and pathway to a PhD? Gain the skills you need to get ahead in your workplace or start your research or academic career.

Department of Marketing staff

Our staff strive to embed our strategic employability focus in our teaching and learning, and produce innovative, high-quality research that is frequently published in leading journals.

Key contacts

Alfred Deakin Professor Michael Polonsky, Head of Department

Dr Allison Ringer, Director of Teaching and Deputy Head of Department

Professor Chris Dubelaar, Director, HDR

Dr Jeffrey Rotman, Director of Researcher Development

Course directors

Associate Professor Ahmed Ferdous, Bachelor of Business

Dr Paul Harrison, MBA (Master of Business Administration)

Dr Alvin Lee, Bachelor of Commerce

Associate Professor Nichola Robertson, Master of Research (Business) and Doctor of Philosophy

Dr Jay Zenkic, Bachelor of Marketing (Psychology)

Dr Ho Yin Wong, Master of Business (Marketing) and Graduate Certificate of Marketing Technology

Academic contacts

Research contacts


Centre for Artificial Intelligence and the Future of Business
Professor Hind Benbya, Director

Centre for Disaster Resilience and Recovery
Professor Mehmet Ulubasoglu, Director

Centre for Refugee Employment, Advocacy, Training and Education (CREATE)
Dr Karen Dunwoodie, Director

Deakin Integrated Reporting Centre
Professor Peter Carey, Research Director

IPA-Deakin SME Research Centre 
Professor George Tanewski, Director


Arts & Creative Industries Research and Engagement (ACiRE)
Professor Hilary Glow, Director

Better Consumption Lab 
Professor Josh Newton, Director

Deakin MarTech Clinic 
Associate Professor Ali Tamaddoni, Director

Deakin MarTech Clinic
Professor Andre Bonfrer, Director

Impact Finance Hub
Dr Emma Li, Director

Leadership Futures Hub
Dr Fannie Wu, Director

Women's Entrepreneurship Research Alliance
Dr Andrea North-Samardzic, Director

Join our PhD program

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous, theory-advancing research.

Journal publications

Our staff have published in many of the leading journals in the discipline, including:

  • Journal of Academy Marketing Science
  • International Journal of Research in Marketing
  • Journal of Service Research
  • Journal of Business Research
  • Journal of Advertising Research
  • Journal of Advertising
  • Industrial Marketing Management
  • Marketing Letters
  • Psychological and Marketing
  • Journal of Business Ethics
  • European Journal of Marketing
  • Journal of Consumer Psychology.


We have a range of speakers and research partners who regularly visit Deakin to share insights and encourage debate on topics of particular interest to the department’s students.

Upcoming seminars

No upcoming seminars.

Contact us

Find out more about what we’re doing at the Department of Marketing.

Email Deakin Business School