Deakin wraps train to spread 'Worldly' message to regional Victoria

Rail travelers to Warrnambool and Geelong will get a more 'worldly experience' following Deakin University's two V/Line train wraps as part of its new rebranding campaign.

Deakin is the first university in Victoria to wrap V/Line trains and is exploring exciting uses of new media such as this as part of its new brand launch.

The trains will be easily accessible to passengers, the Deakin train is travelling 40% of the time along the Southern Cross - Geelong - Warrnambool line and then throughout the Victoria regional network during the week.

Deakin University's Executive Director Marketing, Andrea Turley said the University had decided to refresh its brand because although Deakin have always aspired to facilitate students to be open-minded and world-ready when they leave us it was time to showcase these skills to the world.

"It is a really exciting time for our University, we needed to clearly articulate who we are, what we stand for in terms of education, experience and flexibility.

"Deakin Worldly does this.

"'Worldly is more than a word, we believe it's an attitude that exists throughout everything we do. In its simplest form, this word reflects our approach to education, and describes those connected to our University.

"To have a worldly point of view is to understand all sides of the story and to understand the complexity of the journey we each undertake.

"We believe that this is achieved through education that is multifaceted.

"We should reward and enrich our students with all types of learning and experiences that opens up their whole world."

The new Deakin 'Worldly' brand designed by agency Cummins-Ross launch officially commenced on 10 June 2012.