ACG709 - Strategic Branding and Design


2023 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125

Students must complete unit ACG702 and/or ACG703

Corequisite: Nil
Incompatible with: ACG208, ACG307
Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including weekly engagement with materials


This unit will investigate branding beyond the logo and slogan. Taking a multidisciplinary approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, and exploring existing brand strategies and innovative concepts, students will construct and, where possible, implement a branding strategy. The final assessments will involve a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.

Unit Fee Information

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