ACG709 - Strategic Branding and Design
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online 2025 is the final offering of this unit |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Students must complete unit ACG702 and/or ACG703 |
| Corequisite: | Nil |
| Incompatible with: | ACG208, ADD204, ADV202 |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
This unit will investigate branding beyond the logo and slogan. Taking a multidisciplinary approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, and exploring existing brand strategies and innovative concepts, students will construct and, where possible, implement a branding strategy. The final assessments will involve a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.