ACG709 - Strategic Branding and Design
2020 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
ACG702 and/or ACG703
|Incompatible with:||ACG208, ACG307|
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 2-hour seminar per week
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including weekly engagement with materials
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Unit Fee Information
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