ACG709 - Strategic Branding and Design
| Year: | 2020 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | ACG702 and/or ACG703 |
| Corequisite: | Nil |
| Incompatible with: | ACG208, ACG307 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud (online) | Online independent and collaborative learning activities including weekly engagement with materials |
Content
This unit will investigate branding beyond the logo and slogan. Taking a multidiscipline approach to branding, students will be required to launch, rebuild or reinvigorate a brand. After informing direction through research of theories and practice, exploring existing brand strategies and innovative concepts, students will be placed in teams to construct and, where possible, implement a branding strategy. The final assessments will a combination of presentation or pitch and exhibition format. Of significance, this project will be required to base the brand strategy on addressing the five senses; sight, sound, taste, touch and smell.
Unit Fee Information
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