ACO410 - Communication Research Methods


2024 unit information

Enrolment modes:

This unit is not available in 2024

From 2025
Trimester 1: Burwood (Melbourne), Online

Trimester 2: Online


Credit point(s): 2
EFTSL value: 0.250
Cohort rule: Nil


Corequisite: Nil
Incompatible with:


Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Scheduled learning activities - online

Online Independent and Collaborative learning activities x 2-hours per week. This will include a range of activities including seminar recordings and synchronous and asynchronous participation in practical experiences (workshops)


This unit is designed for students who will undertake research in Communication disciplines such as Advertising, Digital Media, Journalism, Media Production/Design, Public Relations and Media Studies.

Students engage with theoretical frameworks to inform research design, ethics, sampling, measurement, data collection, analysis, and interpretation of results.

Students will be introduced to common research methods such as surveys, depth interviews, content analysis, and textual analysis. These are selected as typical methods commonly used for exploratory and descriptive research in communication and allied media industries.

With a focus on all stages of the research process students will be able to develop and present a research proposal for a quantitative and/or qualitative research project intended to inform policy, decision making and professional practices related to communication disciplines.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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