ACO410 - Communication Research Methods


2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Cloud (online)
Credit point(s): 2
EFTSL value: 0.250




Incompatible with:


Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online Independent and Collaborative learning activities x 2-hours per week. This will include a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities


This unit is designed for students who will undertake research in Communication disciplines such as Advertising, Digital Media, Journalism, Media Production/Design, Public Relations and Media Studies.

Students engage with theoretical frameworks to inform research design, ethics, sampling, measurement, data collection, analysis, and interpretation of results.

Students will be introduced to common research methods such as surveys, depth interviews, content analysis, and textual analysis. These are selected as typical methods commonly used for exploratory and descriptive research in communication and allied media industries.

With a focus on all stages of the research process students will be able to develop and present a research proposal for a quantitative and/or qualitative research project intended to inform policy, decision making and professional practices related to communication disciplines.

Unit Fee Information

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