ACO411 - Communication Concepts


2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s): 2
EFTSL value: 0.250




Incompatible with:


Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online Independent and Collaborative learning activities x 2-hours per week. This will include a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities


This unit provides a comprehensive introduction to the study of communication by examining its various definitions, approaches and application to communication practices in advertising, journalism, public relations and media production. Students will engage with methods of critical and interpretive analysis and research related to communication texts, technologies, audiences and the historical, social, economic and political contexts within which they function from the perspectives of power, ideology, post structuralism, and representations of class, culture, gender, race and ethnicity and other differences in the media and society. The unit will also address issues that shape and influence technological adoption, policy-making, legislation and the practical, ethical and legal implications of new communication technologies, media ownership patterns and convergence.

Unit Fee Information

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