ACO411 - Communication Concepts


2024 unit information

Enrolment modes:

This unit is not available in 2024

From 2025
Trimester 1: Burwood (Melbourne), Online

Trimester 3: Online

Credit point(s): 2
EFTSL value: 0.250


Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

Online Independent and Collaborative learning activities x 2-hours per week. This will include a range of activities including seminar recordings and synchronous and asynchronous participation in practical experiences (workshops)


This unit provides a comprehensive introduction to the study of communication by examining its various definitions, approaches and application to communication practices in advertising, journalism, public relations and media production. Students will engage with methods of critical and interpretive analysis and research related to communication texts, technologies, audiences and the historical, social, economic and political contexts within which they function from the perspectives of power, ideology, post structuralism, and representations of class, culture, gender, race and ethnicity and other differences in the media and society. The unit will also address issues that shape and influence technological adoption, policy-making, legislation and the practical, ethical and legal implications of new communication technologies, media ownership patterns and convergence.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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