ACX701 - Communication Concepts

Year:

2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s): 2
EFTSL value: 0.250
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with: ACO411
Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

2-hour online seminar per week (recordings provided)

Content

How does communication work in an increasingly complex media world? How do media messages impact us and shape our identities, and what do professional communicators need to keep in mind when engaging diverse audiences across multiple media platforms? In this unit you will learn how communication practices shape meaning, with an emphasis on present-day media industry contexts. You will be introduced to a wide range of concepts and theoretical approaches, applying these through flexible assessment tasks that enable the development of essential academic and professional skills. Throughout the unit, you will be encouraged to orient your study of communication concepts to align with your personal interests and your professional aspirations.

Unit Fee Information

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