ACX702 - Applied Research Methods for Communication


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 2
EFTSL value: 0.250




Incompatible with: ACO410, ALR732
Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

5 x 2-hour online seminars, 6 x 2-hour on-campus seminars

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities, 2-hours per week equivalence


This core unit is designed to introduce students to the range of research methods that are applied within communication research and within the communication industries.

In this unit, students will develop their ability to critically assess the credibility of an evidence-base (from data collection through to data analysis). Students will also learn how to develop and conduct quantitative and qualitative research approaches (such as content analysis and surveys) and engage audiences, consumers and organisations through stakeholder interviews and focus groups.

The combination of learning presented in this unit, from critical thinking to research capacity, is designed to support students in asking cutting edge questions and creatively responding to industry challenges.

Through the assessment tasks, students will develop a valuable portfolio, evidencing skills in research conduct and reflective professional practice. This foundation unit will provide students with a competitive edge through supporting specialised knowledge development.

Unit Fee Information

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