ADD106 - Type Foundations
2024 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online|
|Previously coded as:||ADV102|
|Scheduled learning activities - campus||
1 x 1-hour lecture per week, 1 x 2-hour seminar per week
|Scheduled learning activities - online||
1 x 1-hour lecture per week (recordings provided), 1 x 2-hour online seminar per week (livestreamed with recordings provided)
Typography is an essential component to communication and this unit explores the theory and application of forms and structures of typography including the anatomy and applications of type and font families across print, digital and web applications. This unit will address and engage with the impact and implications of selecting and applying typography to a variety of design scenarios in historical and a multifaceted contemporary setting. This unit introduces and reinforces industry standard typography practices for both print and screen based environments. Student creative thinking ideation and project strategies for design briefs are developed to enable the advancement of information technology skills, design thinking and design construction methods. This unit engages self-directed learning in conjunction with a focus on attention to discipline specific scholarly research, conceptual analysis, and global industry practice.
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