ADD204 - Branding Design

Year:

2023 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s): 1
Previously coded as: ADV202
EFTSL value: 0.125
Cohort rule:

Nil

Prerequisite:

Must have passed 1 unit in ADD105, ADD106, ADT102, ADT103 or ACG103

Corequisite:

Nil

Incompatible with:

ACG208, ADV202

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 3-hour seminar per week

Scheduled learning activities - cloud (online)

1 x 3-hour online seminar per week

Content

The unit will introduce the key concepts involved in building a visual brand strategy culminating in the development of a style guide for a real world business. Students will learn branding theories and practices including marketing, positioning, business practices, visual consistencies, stakeholders and practical design issues. These topic areas will be explored in part through a redesign problem for a real world company or organisation.

Unit Fee Information

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