ADD204 - Branding Design
2024 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online|
|Previously coded as:||ADV202|
Must have passed 1 unit in ADD105, ADD106, ADT102, ADT103 or ACG103
|Incompatible with:||ACG208, ADV202|
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
|Scheduled learning activities - campus||
1 x 3-hour seminar per week
|Scheduled learning activities - online||
1 x 3-hour online seminar per week
The unit will introduce the key concepts involved in building a visual brand strategy culminating in the development of a style guide for a real world business. Students will learn branding theories and practices including marketing, positioning, business practices, visual consistencies, stakeholders and practical design issues. These topic areas will be explored in part through a redesign problem for a real world company or organisation.
Unit Fee Information
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