AIP347 - Media and Politics: Campaign Strategies


2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Online

From 2024:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s): 1
EFTSL value: 0.125




Corequisite: Nil
Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

1 x 2-hour online seminar per week


Digital technologies have radically changed the media’s role in politics and campaigns. Social media and smartphones mean we are more connected, have greater access to news and diverse voices can be heard. But they also contribute to fake news, echo chambers, clickbait and trolling. The key theoretical question we consider is whether the media acts as a public watchdog or a political lapdog. You will examine and analyse the media’s role in traditional political campaigns as well as social movements. You will learn how politicians and activists sell their message, target an audience and interact with journalists. Students will develop and refine practical media skills relevant to running communications in a political campaign (such as creating fictional social media accounts, videos, speeches, memes and hashtags). Students will benefit from developing both an enhanced understanding of and practical skills regarding the role of the media in contemporary politics and campaigns.

Unit Fee Information

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