ALM302 - Digital Media Entrepreneurship

Year:

2023 unit information

Enrolment modes:

Unit available for enrolment from 2024

Trimester 2: Burwood (Melbourne), Online

Credit point(s): 1
Previously coded as: ALC302
EFTSL value: 0.125
Cohort rule: Nil
Prerequisite:

Students must have passed 1 unit from ALM201 or ALM216

Corequisite: Nil
Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including 2-hour scheduled online workshop

Content

Experience what it means to be an entrepreneur as you generate a start-up concept in an area of personal interest through researching, planning, and developing multimedia outputs to promote your project. Through a hands-on approach using digital tools and platforms, you will learn how to undertake market research, identify target audiences, assess funding models, develop a social media strategy, design content, pitch to stakeholders, and more. Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best-practice and contribute to your online portfolio and brand as a communications professional.

Unit Fee Information

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