ALM302 - Digital Media Entrepreneurship
Year: | 2024 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
Previously coded as: | ALC302 |
EFTSL value: | 0.125 |
Cohort rule: | Nil |
Prerequisite: | Students must have passed 1 unit from ALM201 or ALM216 |
Corequisite: | Nil |
Study commitment | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Scheduled learning activities - campus | 1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11) |
Scheduled learning activities - online | Online independent and collaborative learning activities including 2-hour practical experience (workshop) |
Content
Experience what it means to be an entrepreneur as you generate a start-up concept in an area of personal interest through researching, planning, and developing multimedia outputs to promote your project. Through a hands-on approach using digital tools and platforms, you will learn how to undertake market research, identify target audiences, assess funding models, develop a social media strategy, design content, pitch to stakeholders, and more. Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best-practice and contribute to your online portfolio and brand as a communications professional.
Unit Fee Information
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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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