ALM302 - Digital Media Entrepreneurship


2024 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Online
Credit point(s): 1
Previously coded as: ALC302
EFTSL value: 0.125
Cohort rule: Nil

Students must have passed 1 unit from ALM201 or ALM216

Corequisite: Nil
Study commitment

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11)

Scheduled learning activities - online

Online independent and collaborative learning activities including 2-hour practical experience (workshop)


Experience what it means to be an entrepreneur as you generate a start-up concept in an area of personal interest through researching, planning, and developing multimedia outputs to promote your project. Through a hands-on approach using digital tools and platforms, you will learn how to undertake market research, identify target audiences, assess funding models, develop a social media strategy, design content, pitch to stakeholders, and more. Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best-practice and contribute to your online portfolio and brand as a communications professional.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.