ALR700 - Public Relations Campaigns
2024 unit information
|Trimester 2: Burwood (Melbourne), Online
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
|Scheduled learning activities - campus
1 x 2-hour online seminar for 11 weeks
Public relations campaigns are the planned and structured efforts to influence the behaviour, beliefs or attitudes of identified target publics. This unit is designed to apply and extend the knowledge of the public relations campaign, a key component of public relations practice. Students will examine the theories and models which work behind major campaigns and critically analyse existing campaigns.
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