ALR700 - Public Relations Campaigns

Year:

2022 unit information

Enrolment modes:

This unit will not be available in 2022.

Next offering of this unit will be 2023

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALR600

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour cloud seminar for 11 weeks

Content

Public relations campaigns are the planned and structured efforts to influence the behaviour, beliefs or attitudes of identified target publics. This unit is designed to apply and extend the knowledge of the public relations campaign, a key component of public relations practice. Students will examine the theories and models which work behind major campaigns and critically analyse existing campaigns.

Unit Fee Information

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