ALR701 - Writing for Brands


2024 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125
Cohort rule: Nil


Corequisite: Nil
Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

Online independent and collaborative learning activities including:
1 x 1-hour lecture per week (recordings provided), 1-hour online seminar per week


Writing for the promotional industries requires more than formulaic or generic responses. It calls for a deep understanding of the audience and the ability to evaluate and elevate written content to ensure it responds to specific organisational objectives. In this unit, you will engage with theories of persuasion and creativity to build your knowledge and skills as a writer of promotional copy. The importance of clarity and brevity will be highlighted as you respond to tasks that will see you produce written tactics for advertising and public relations projects.

Unit Fee Information

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