ALR701 - Public Relations Writing and Tactics
2020 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
1 x 2-hour seminar per week
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including 1 x 1-hour class per week (recordings provided), 1-hour online seminar per week
Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.
Unit Fee Information
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