ALR701 - Public Relations Writing and Tactics

Year:

2022 unit information
Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

Nil
Prerequisite:

Nil
Corequisite:

Nil
Incompatible with:

ALR601
Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Scheduled learning activities - campus

1 x 2-hour seminar per week
Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including:
1 x 1-hour class per week (recordings provided), 1-hour online seminar per week

Content

Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.

Unit Fee Information

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