ALR701 - Public Relations Writing and Tactics
| Year: | 2021 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR601 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud (online) | Online independent and collaborative learning activities including 1 x 1-hour class per week (recordings provided), 1-hour online seminar per week |
Content
Students learn to write by writing and rewriting. The unit blends the strategic with the practical in a range of public relations writing tasks including media releases, newsletters and speeches and web-writing. While strategic planning and thinking is a major component, creativity in developing and implementing communication solutions to PR problems is encouraged.
Unit Fee Information
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